Social Media has shifted the dynamic of branding to that of a “shared conversation” that is fluid and continuous. To be effective across Social Media you need to be able to tell a good story. I remember a time many years ago I was asked to present to my peers and I was far from engaging, in fact I would say rather boring.
What stops you being powerfully present on Social Media? Lack of time? Nothing to say? Lots to say but not sure how to articulate? then OUTSOURCE! Breakthrough your barriers and work with professionals. Before working for a global brand I came from small companies where resource was lean.